Promotions Request
Help the Marketing Team promote CAHS events and achievements within the College of Allied Health Sciences.
The College of Allied Health Sciences recognizes the need to promote various messages, events, or other vital information to faculty, staff, and students in the College of Allied Health Sciences. Please thoroughly review the following content, then submit a promotions request using our form.
Below, you can read more about each channel we have and the parameters that impact our decision-making. Once we receive your request, cahsmrktng@Ucmail.uc.edu will contact you regarding our strategy for moving forward. (If you select that you’d like to use Instagram or Facebook storys, digital signage, or print flyers we will require you to provide a graphic in the form before you can submit. All images should meet the standards listed below.)
We are committed to promoting initiatives that reflect the best practices and align with our college's goals and programs. We assure you that we will thoughtfully consider all submissions.
Digital Signs
The College of Allied Health Sciences (CAHS) utilizes digital signage and flyers around the Health Sciences Building to promote events, initiatives, and important announcements. Digital signs are displayed on screens in the following areas:
- Ground Floor, North Entrance
- Ground Floor, South Entrance
- Ground Floor, Elevators
- First Floor, Elevators
- Second Floor, Elevators
- Third Floor, Elevators
Flyers
Flyers can be posted to flyer holders only. Any materials hung without prior consent are subject to be removed. We currently have flyer holders at the following locations:
- Atrium long table
- Ground-floor bathroom stalls
- Student lounge
- Second-floor common area and hallways
- Second-floor bathroom stalls and changing rooms
- Third-floor common areas and hallways
- Third-floor bathroom stalls and changing rooms
Things to Consider
- Graphic Requirements: Digital signs must be in portrait orientation and meet a 4:3 aspect ratio. Both and should be sent in PDF, Jpeg, or PNG format.
- Time Requirements: In most circumstances, we will be able to get signage up within 3 days given that materials are provided in the request.
CAHS maintains an active presence on several social media platforms to connect with different audiences, including current and prospective students, alumni, faculty, and the general public. We aim to foster community among CAHS stakeholders by sharing real-time updates, success stories, and engaging content that showcases the college's dynamic environment while leveraging social media to boost brand awareness and engagement. Each platform has a unique style and audience, making it crucial to tailor content accordingly. Use the links below to view a few of our platforms!
- X
- YouTube
Things to Consider
- Platform Suitability: Consider which platform(s) are best suited for your content (e.g., visual content for Instagram, professional updates for LinkedIn).
- Content-Type:
Long format videos: videos longer than 3 minutes, typically used for detailed content such as interviews, event recaps, instructional content, or in-depth features. This form of content requires ample planning and coordination. They can take up to a year to complete. Our team typically reserves these initiatives for college-wide branding initiatives.
Short-format videos (Reels): Videos under 60 seconds, designed for quick, engaging content like highlights, teasers, or quick tips. When creating reels, it’s best if we are provided with ample video or photos after the event or 1-2 weeks before the event or promotion to gather materials.
Stories: Temporary content lasting 24 hours on platforms like Instagram or Facebook, often used for updates, announcements, or engaging with audiences through polls and Q&A. To be considered for this, you must provide vertical images (1080x1920) that are vibrant and attention-grabbing or a short clip (up to 15 seconds) in vertical format, with captions or text overlays for critical messages. Please provide up to 3 business days before your promotion.
Feed post: Standard posts for social media feeds, including images, videos, or graphics with accompanying captions. We require some form of visual content to accompany any feed post (preferred high-quality images). It’s best to let us know 1-2 weeks before an event, promotion, or story, but we will accept submissions after if high-quality images can be provided.
Linked Articles: Articles shared via social media that direct users to a full article on a website or blog. Typically, this includes a featured image that represents the article (recommended size: 1200x630).
Tag, mention, @, and collaborate with us! This is the best way to share your information on our platforms. We can share content and collaborate without having to submit a request!
News stories about CAHS are shared through the college’s website, newsletters, and external media to highlight significant achievements, research breakthroughs, and community partnerships, with the goals of showcasing CAHS's contributions to allied health sciences, building its reputation, and keeping stakeholders informed.
Things to Consider
- Newsworthiness: Ensure that the story is timely, relevant, and has a significant impact or interest.
- Supporting Materials: Provide quotes, images, and any relevant data that can enhance the story.
- Media Outreach: Consider whether the story is suitable for external media coverage in addition to CAHS channels.
Email distribution through listservs and newsletters is utilized to directly reach CAHS’s audience with curated content, including program updates, research highlights, and upcoming events. The goals include maintaining regular communication, fostering a sense of community, and encouraging recipient engagement.
CAHS Monthly
The College of Allied Health Sciences sends a monthly newsletter that collates college-wide announcements. The Newsletter reduces the number of emails we send to students and promotes readership by combining important information with success stories.
Listservs
The College of Allied Health Sciences Marketing Team has the following listservs:
- In-person students
- Online students
- Faculty
- Staff
Things to Consider
- Content: Please include all pertinent information (who, what, where, when, how, and why)
- Time requirements: We will include most of the email content in the CAHS Monthly Newsletter. Please submit your email request before the 1st of each new month.
- Listserv content: Sometimes, sending an individual message to the college through a listserv might be appropriate. In these instances, please include a subject and send date.
Web content about CAHS is published on the college's website to inform, engage, and educate its audience about the latest developments, programs, and events. The primary goals include enhancing the college's digital presence, providing easy access to information, and promoting CAHS’s role in advancing allied health sciences.
Things to Consider
- Content Relevance: Ensure the information is pertinent, up-to-date, and aligned with the target audience's interests. Consider whether the information you’d like to publish should be known to the public or live on UC’s Intranet system, Bearcat’s landing.
- Multimedia Integration: Use videos, infographics, and interactive elements to create a dynamic and engaging user experience.
